Competitive Intelligence


What is Competitive Intelligence?

Competitive Intelligence, also called Business Intelligence, is information obtained ethically and legally that is used to gain an advantage in commerce. A broader definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing information about products, customers, competitors and any aspect of the business environment needed to support executives and managers in making strategic decisions for an organization.


  • Analysis Without Paralysis: 10 tools to make better strategic decisions. Babette E. Bensoussan | 2009 (658.401 BEN)
  • Competitive Intelligence Advantage: how to minimize risk, avoid surprises, and grow your business in a changing world. Seena Sharp | 2009 (658.472 SHA)
  • The Big Lie : spying, scandal, and ethical collapse at Hewlett-Packard. Anthony Bianco | 2010 (338.7 BIA)
  • Know! Market Research for Small Businesses and Start-Ups | 2005 (eBook - Gale Virtual Reference Library)

Intelligence Tools

Provided below are a list of resources you can use to research your chosen industry and find out who your competitors are.
  • Business Source Complete
    Detailed company profiles, country economic reports and articles on every aspect of business and management from over 11,000 sources including business magazines, scholarly business journals, and newsletters.
  • ReferenceUSA
    Directory information on nearly 12 million US businesses. Includes small, private businesses, franchisees and sales locations of larger companies. Ideal for compiling contact lists.